About Us

About Longhorn Fashions

Longhorn Fashions was launched by Tessie Watson in August 2010. Tessie was always searching for cute burnt orange clothing and accessories, but didn't always have very much luck finding it, especially not in a hurry! She set out to find a solution. Combining her love of the color burnt orange, her love for the talented designers in Austin, and her love for fashion, she produced Longhorn Fashions.

Longhorn Fashions continues to reach out to local designers, as well as national fashion brands, to offer unique burnt orange pieces at affordable prices.

Since the LF audience is a mix of spirited students and young professionals, a strong part of the Longhorn Fashions credo is that wearing your school colors can be done in style and without breaking the bank. Everything is under $100 and most items are under $50! 

In 2012 Tessie decided to take her business to the next level by restoring a vintage Airstream trailer and filling it with the stylish inventory. The Airstream was a great way to build the Longhorn Fashions customer base and bring fashion to the fans. 



After one year of selling Longhorn Fashions out of the Airstream trailer, it was time for a permanent location! Tessie received the key to the first brick and mortar location in August 2013. It was such an exciting day!


The store-front located at 715 w 23rd St Suite A2 Austin, TX 78705 has been such a great way to intereact with our customers and it has turned out to be the best decision we could have ever made! It got a quick makeover in June 2015 and now it is open again with more space, better shelving, additional racks, a new tank wall, and more!