<![CDATA[Longhorn Fashions: Latest News]]> http://www.longhornfashions.com Tue, 21 May 2013 12:24:44 +0000 <![CDATA[Longhorn Fashions on CultureMap!]]> http://www.longhornfashions.com/longhorn-fashions-on-culturemap/ Tue, 18 Sep 2012 01:13:01 +0000 http://www.longhornfashions.com/longhorn-fashions-on-culturemap/ Read the article on Longhorn Fashions in CultureMap below! So thrilled to be included in this Austin publication!

Written by Layne Lynch

I didn't know how formal an occasion a college football game was until I became a student at the University of Texas at Austin.

When I showed to the first football game of the 2007 season decked out in faded blue jeans, burnt orange sneakers and a Longhorn t-shirt that I had just purchased at the University Co-op, I quickly realized that I would need to revamp and revise my entire game-day attire if I wanted to blend in with the rest of the ladies.

Much to my surprise, I discovered that women seized football games as an opportunity to make bold, never-before-seen fashion statements. Creative fashion entrepreneurs like Tessie Watson Crow, owner of Longhorn Fashions, are the people who are helping women venture away from blue jeans, athletic shorts and simple tees and into chic tops, flowy burnt orange dresses, chunky statement necklaces and feminine leather boots.

Throughout her years as a student at the University of Texas, Crow had the concept for Longhorn Fashions at the forefront of her imagination. She wanted to create a boutique that would sell fashionable, affordable Longhorn-inspired apparel.
 
“I thought it was frustrating how difficult it was to put together a cute burnt orange outfit on the fly,” Crow says. “I felt like it would be great to create a company that carried clothing that girls could wear to games, but then turn around and go to work in the next day or wear downtown.”

A year after graduating college, Crow took a leap of faith and launched her store in August 2010, sourcing from four local fashion designers and spreading the word about her brand through word of mouth and social media. Though she was young and uncertain her concept would flourish, Crow understood that success only comes to those who have the courage to go chase it — so that’s exactly what she did.
 
Longhorn Fashions launched as an online boutique that sold a small selection of burnt orange dresses, skirts, tops and accessories. “Sure, I was overwhelmed when I started out, but I knew I’d put in 110 percent and make the necessary sacrifices,” she says. “I took the plunge, and the truth is I’ve never not been smiling when I’m working on the store, whether it’s updating the blog, working with a customer or talking to a new designer. I love what I do.”

The growth of Longhorn Fashions was slow and steady for most of 2010 and 2011, but in 2012, Crow decided it was time to expand her fashion startup. She realized the only way she’d be able to cultivate a recognizable brand and a strong customer following would be to get out and interact with all the fashion-savvy Longhorns throughout the state of Texas. That’s when the idea for Longhorn Fashions’ Trendy Trailer came about.

“A lot of my customers aren't just in Austin; they’re in Dallas, Houston, San Antonio and all over. I wanted to be able to get out on the road and finally meet them,” Crow says. “I started looking for a small Airstream trailer I could use as a traveling store, and in June, I was finally able to find one that was a good fit for me.”

After purchasing the 19-foot trailer and parking it in her small driveway, Crow spent weeks painting the dirty walls a beautiful shade of turquoise, hanging jewelry accessories hooks she bought from Etsy, installing two steel clothing racks and decorating the whole of her chic boutique on wheels.
 
The trailer features 24 designers and over 90 percent of the store's online merchandise. In the end, purchasing the trailer turned out to best business decision thus far for Longhorn Fashions: In August 2012, Longhorn Fashions’ sales surpassed all of 2011’s sales combined.

Now that football season has started up, Crow plans on featuring the trailer at all the home games as well as Longhorn events throughout the state. As to whether or not we’ll see a brick-and-mortar storefront in the future, Crow says that decision is still up in the air. 
 
“I feel like brick-and-mortar would be nice someday, but I’m focusing on the trailer for now. I’d like to get a permanent location on South Congress or team up with one of the food trailer lots in the future and see where I can park the trailer permanently. I’m just taking it one day at a time.”

You can find Longhorn Fashions’ website here, or you can catch the Trendy Trailer at Bevo Boulevard during all the home games. 
]]> Read the article on Longhorn Fashions in CultureMap below! So thrilled to be included in this Austin publication!

Written by Layne Lynch

I didn't know how formal an occasion a college football game was until I became a student at the University of Texas at Austin.

When I showed to the first football game of the 2007 season decked out in faded blue jeans, burnt orange sneakers and a Longhorn t-shirt that I had just purchased at the University Co-op, I quickly realized that I would need to revamp and revise my entire game-day attire if I wanted to blend in with the rest of the ladies.

Much to my surprise, I discovered that women seized football games as an opportunity to make bold, never-before-seen fashion statements. Creative fashion entrepreneurs like Tessie Watson Crow, owner of Longhorn Fashions, are the people who are helping women venture away from blue jeans, athletic shorts and simple tees and into chic tops, flowy burnt orange dresses, chunky statement necklaces and feminine leather boots.

Throughout her years as a student at the University of Texas, Crow had the concept for Longhorn Fashions at the forefront of her imagination. She wanted to create a boutique that would sell fashionable, affordable Longhorn-inspired apparel.
 
“I thought it was frustrating how difficult it was to put together a cute burnt orange outfit on the fly,” Crow says. “I felt like it would be great to create a company that carried clothing that girls could wear to games, but then turn around and go to work in the next day or wear downtown.”

A year after graduating college, Crow took a leap of faith and launched her store in August 2010, sourcing from four local fashion designers and spreading the word about her brand through word of mouth and social media. Though she was young and uncertain her concept would flourish, Crow understood that success only comes to those who have the courage to go chase it — so that’s exactly what she did.
 
Longhorn Fashions launched as an online boutique that sold a small selection of burnt orange dresses, skirts, tops and accessories. “Sure, I was overwhelmed when I started out, but I knew I’d put in 110 percent and make the necessary sacrifices,” she says. “I took the plunge, and the truth is I’ve never not been smiling when I’m working on the store, whether it’s updating the blog, working with a customer or talking to a new designer. I love what I do.”

The growth of Longhorn Fashions was slow and steady for most of 2010 and 2011, but in 2012, Crow decided it was time to expand her fashion startup. She realized the only way she’d be able to cultivate a recognizable brand and a strong customer following would be to get out and interact with all the fashion-savvy Longhorns throughout the state of Texas. That’s when the idea for Longhorn Fashions’ Trendy Trailer came about.

“A lot of my customers aren't just in Austin; they’re in Dallas, Houston, San Antonio and all over. I wanted to be able to get out on the road and finally meet them,” Crow says. “I started looking for a small Airstream trailer I could use as a traveling store, and in June, I was finally able to find one that was a good fit for me.”

After purchasing the 19-foot trailer and parking it in her small driveway, Crow spent weeks painting the dirty walls a beautiful shade of turquoise, hanging jewelry accessories hooks she bought from Etsy, installing two steel clothing racks and decorating the whole of her chic boutique on wheels.
 
The trailer features 24 designers and over 90 percent of the store's online merchandise. In the end, purchasing the trailer turned out to best business decision thus far for Longhorn Fashions: In August 2012, Longhorn Fashions’ sales surpassed all of 2011’s sales combined.

Now that football season has started up, Crow plans on featuring the trailer at all the home games as well as Longhorn events throughout the state. As to whether or not we’ll see a brick-and-mortar storefront in the future, Crow says that decision is still up in the air. 
 
“I feel like brick-and-mortar would be nice someday, but I’m focusing on the trailer for now. I’d like to get a permanent location on South Congress or team up with one of the food trailer lots in the future and see where I can park the trailer permanently. I’m just taking it one day at a time.”

You can find Longhorn Fashions’ website here, or you can catch the Trendy Trailer at Bevo Boulevard during all the home games. 
]]> <![CDATA[Longhorn Fashions Giveaway on AdoredAustin.com]]> http://www.longhornfashions.com/news/7/Longhorn-Fashions-Giveaway-on-AdoredAustin.com.html Wed, 06 Oct 2010 16:17:29 +0000 http://www.longhornfashions.com/news/7/Longhorn-Fashions-Giveaway-on-AdoredAustin.com.html My absolute favorite blog, www.adoredaustin.com, is having a Longhorn Fashions giveaway this week! The blog is written by Indiana Adams, a brand new mom, actress, and writer. She blogs about fashion, Austin, events, beauty and decor. Her dynamic personality and wonderful style shine through on her blog and I am over the moon to be included in her post!

Wednesday, October 6, 2010

Giveaway: Longhorn Fashions

Something that is abundantly clear on this blog is my love for this city. However, here's something that I'm probably going to get flamed for: I'm not a big fan of college football (eeeek!) although I'm pretty sure I have the class of 2032's UT football kicker here at my house.

On game days, the city is awash in a sea of burnt orange t-shirts, but a better/ cuter solution to wearing a shapeless t-shirt to the game is shopping LonghornFashions.com. Tessie, the owner, is a young entrepreneur who graduated from UT with dreams of owning her own shop one day. She combined her love of internet marketing and launched Longhorn Fashions, which is an adorable e-boutique selling affordable, fashionable, UT orange clothing, jewelry, and accessories. Because we both adore this city, she has kindly offered to do a great giveaway here on Adored Austin. UT fan or not, you could win the SXSW clutch or the It's a Hoot ring:
tlfgiveaway

 

]]> My absolute favorite blog, www.adoredaustin.com, is having a Longhorn Fashions giveaway this week! The blog is written by Indiana Adams, a brand new mom, actress, and writer. She blogs about fashion, Austin, events, beauty and decor. Her dynamic personality and wonderful style shine through on her blog and I am over the moon to be included in her post!

Wednesday, October 6, 2010

Giveaway: Longhorn Fashions

Something that is abundantly clear on this blog is my love for this city. However, here's something that I'm probably going to get flamed for: I'm not a big fan of college football (eeeek!) although I'm pretty sure I have the class of 2032's UT football kicker here at my house.

On game days, the city is awash in a sea of burnt orange t-shirts, but a better/ cuter solution to wearing a shapeless t-shirt to the game is shopping LonghornFashions.com. Tessie, the owner, is a young entrepreneur who graduated from UT with dreams of owning her own shop one day. She combined her love of internet marketing and launched Longhorn Fashions, which is an adorable e-boutique selling affordable, fashionable, UT orange clothing, jewelry, and accessories. Because we both adore this city, she has kindly offered to do a great giveaway here on Adored Austin. UT fan or not, you could win the SXSW clutch or the It's a Hoot ring:
tlfgiveaway

 

]]> <![CDATA[Longhorn Fashions in The Daily Texan!]]> http://www.longhornfashions.com/news/6/Longhorn-Fashions-in-The-Daily-Texan%21.html Wed, 06 Oct 2010 16:09:14 +0000 http://www.longhornfashions.com/news/6/Longhorn-Fashions-in-The-Daily-Texan%21.html I am so honored to be included in The Daily Texan. You can pick up a copy on the University of Texas campus or read the article here: http://www.dailytexanonline.com/content/fashionista-designs-football-garments

I am pictured wearing the Texas Fight White w/ Burnt Orange Long Sleeve Wrap belted as a top, the Blanton Earrings, the South Lamar Colorful Beaded Belt and the Everybody Loves a Longhorn Chunky Bangle.

Fashionista designs football garments

By Layne Lynch, Daily Texan Staff
Published: Wednesday, October 6, 2010
DT Image
Allen Otto | Daily Texan Staff

UT Alumni Tessie Watson now owns and manages her own fashion label, Longhorn Fashion, which specializes in UT game day outfits for women.

Editor’s Note: This is the second in a bi-monthly series looking into the lives of people who help shape the city of Austin.

In the thick of a nail-biting Longhorn football game, thousands of screaming fans focus their attention on the green field, the plays and the scoreboard. All the while, UT alumna Tessie Watson is admiring the sea of burnt-orange fashions in the audience.

Although the arenas of sports and fashion seem worlds away from each other, Watson has made it her job to sew the two pieces together, merging fashion and football into one entity. Channeling the football fashion trend, Watson began selling collegiate clothes and accessories on her website longhornfashions.com in August.

“It’s funny because about half the time at the [football&91; games, I’m not even watching the players,” Watson said. “My eyes wander and I [often&91; look at what everyone is wearing.”

Although it might not make her the best football fan, her wandering eyes have led to some satisfied customers. However, she didn’t originally intend to venture into the fashion world. Just a few months ago, Watson was a far cry from that world.

After graduating from UT in 2009 with a degree in corporate communications and working full-time in online marketing, Watson had planned on selling Longhorn fashions one day, but continually put her intentions to sell UT clothes and accessories on the back burner. Suddenly, with the advice of friends, Watson realized it was only a matter of time before it was too little, too late.

“I got really nervous when my friends told me that other people had similar ideas of what I planned to do,” Watson said. “I thought, if I’m going to do it, I need to do
it now.”

Growing up, Watson’s love for fashion coursed through her veins and has since become a grounding force in her life. She cites her interest in it as something she inherited from her grandmother, whom Watson said could look at an old picture and recall details of her clothing down to the exact day she bought the particular piece.

However, Watson said her greatest inspirations are her mother and sister, who helped her start her business. As a teenager, she collaborated with them to make leather and suede shoulder bags for fun and sometimes for donation, but announcing she wanted to sell clothing as a means of income was something Watson was quite nervous about.

“I expected them to warn me and tell me it was too risky because I was working full-time, but they were really supportive,” Watson said. “They were like, ‘That’s awesome. How can we help?’”

As a current Austin resident and UT alumna, Watson has seen women’s football fashion evolve from washed-out T-shirts and cutoff shorts to burnt-orange cotton dresses and feminine-chic cowboy boots.

In her pieces, Watson likes to tailor her attention to the fit of the clothing as well as the appeal to women of varied body shapes and sizes. Her favorite item to include is turquoise jewelry because she feels it is a classic representation of being from the South. Watson also thinks something as simple as adding a belt or pair of earrings can completely transform an outfit.

“In a city like Austin and a university like Texas, burnt orange is a precious commodity,” said customer Caroline Ashmore. “Tessie’s accessories and dresses are [a&91; solution for someone who is looking for a game-day outfit that’s way more unique than a typical homemade T-shirt dress or mass-produced jersey from the Co-op.”

In the future, Watson hopes to establish a flagship store in Austin expanded to include a men’s line, incorporate vintage pieces into her line and include pieces for colleges outside of UT. What once started as a secondary dream has now become the focus of her life.

“I don’t want to lose the purpose behind what I do,” Watson said. “I want to keep up the unique quality of my work and keep bringing in great pieces.”

]]> I am so honored to be included in The Daily Texan. You can pick up a copy on the University of Texas campus or read the article here: http://www.dailytexanonline.com/content/fashionista-designs-football-garments

I am pictured wearing the Texas Fight White w/ Burnt Orange Long Sleeve Wrap belted as a top, the Blanton Earrings, the South Lamar Colorful Beaded Belt and the Everybody Loves a Longhorn Chunky Bangle.

Fashionista designs football garments

By Layne Lynch, Daily Texan Staff
Published: Wednesday, October 6, 2010
DT Image
Allen Otto | Daily Texan Staff

UT Alumni Tessie Watson now owns and manages her own fashion label, Longhorn Fashion, which specializes in UT game day outfits for women.

Editor’s Note: This is the second in a bi-monthly series looking into the lives of people who help shape the city of Austin.

In the thick of a nail-biting Longhorn football game, thousands of screaming fans focus their attention on the green field, the plays and the scoreboard. All the while, UT alumna Tessie Watson is admiring the sea of burnt-orange fashions in the audience.

Although the arenas of sports and fashion seem worlds away from each other, Watson has made it her job to sew the two pieces together, merging fashion and football into one entity. Channeling the football fashion trend, Watson began selling collegiate clothes and accessories on her website longhornfashions.com in August.

“It’s funny because about half the time at the [football&91; games, I’m not even watching the players,” Watson said. “My eyes wander and I [often&91; look at what everyone is wearing.”

Although it might not make her the best football fan, her wandering eyes have led to some satisfied customers. However, she didn’t originally intend to venture into the fashion world. Just a few months ago, Watson was a far cry from that world.

After graduating from UT in 2009 with a degree in corporate communications and working full-time in online marketing, Watson had planned on selling Longhorn fashions one day, but continually put her intentions to sell UT clothes and accessories on the back burner. Suddenly, with the advice of friends, Watson realized it was only a matter of time before it was too little, too late.

“I got really nervous when my friends told me that other people had similar ideas of what I planned to do,” Watson said. “I thought, if I’m going to do it, I need to do
it now.”

Growing up, Watson’s love for fashion coursed through her veins and has since become a grounding force in her life. She cites her interest in it as something she inherited from her grandmother, whom Watson said could look at an old picture and recall details of her clothing down to the exact day she bought the particular piece.

However, Watson said her greatest inspirations are her mother and sister, who helped her start her business. As a teenager, she collaborated with them to make leather and suede shoulder bags for fun and sometimes for donation, but announcing she wanted to sell clothing as a means of income was something Watson was quite nervous about.

“I expected them to warn me and tell me it was too risky because I was working full-time, but they were really supportive,” Watson said. “They were like, ‘That’s awesome. How can we help?’”

As a current Austin resident and UT alumna, Watson has seen women’s football fashion evolve from washed-out T-shirts and cutoff shorts to burnt-orange cotton dresses and feminine-chic cowboy boots.

In her pieces, Watson likes to tailor her attention to the fit of the clothing as well as the appeal to women of varied body shapes and sizes. Her favorite item to include is turquoise jewelry because she feels it is a classic representation of being from the South. Watson also thinks something as simple as adding a belt or pair of earrings can completely transform an outfit.

“In a city like Austin and a university like Texas, burnt orange is a precious commodity,” said customer Caroline Ashmore. “Tessie’s accessories and dresses are [a&91; solution for someone who is looking for a game-day outfit that’s way more unique than a typical homemade T-shirt dress or mass-produced jersey from the Co-op.”

In the future, Watson hopes to establish a flagship store in Austin expanded to include a men’s line, incorporate vintage pieces into her line and include pieces for colleges outside of UT. What once started as a secondary dream has now become the focus of her life.

“I don’t want to lose the purpose behind what I do,” Watson said. “I want to keep up the unique quality of my work and keep bringing in great pieces.”

]]> <![CDATA[Longhorn Fashions in the Austin American Statesman]]> http://www.longhornfashions.com/news/5/Longhorn-Fashions-in-the-Austin-American-Statesman.html Sun, 03 Oct 2010 19:45:29 +0000 http://www.longhornfashions.com/news/5/Longhorn-Fashions-in-the-Austin-American-Statesman.html Longhorn Fashions was in the Austin American Statesman on 9/30!

Thank you Austin American Statesman for including Longhorn Fashions in your article on making burnt orange work in a stylish wardrobe.

"If you're on the hunt, some of my favorites selections include the orange-and-gray-striped Black Halo dress at Estilo (234 W. Second St. 236-0488, www.estiloaustin.com), the jacket from the private label Maude at Langford Market (249 W. Second St. 482-8500) and a silk wrap dress by Eight Sixty, which I spotted online at www.longhornfashions.com, a new style e-commerce site founded by UT alumna Tessie Watson, 23, who lives in Austin. (The website, which is updated daily, offers stylish options even for people who don't love orange.) Selections on the website this week are less than $75 per item, and in the future, Watson wants to offer exclusive garments.

Said Watson: "I went in search of all things burnt orange and white to get pieces that were unique and more flattering than the typical T-shirt. It's not just game-day attire."

Read the full article here: http://www.statesman.com/life/style/make-burnt-orange-work-in-a-stylish-wardrobe-945399.html

]]> Longhorn Fashions was in the Austin American Statesman on 9/30!

Thank you Austin American Statesman for including Longhorn Fashions in your article on making burnt orange work in a stylish wardrobe.

"If you're on the hunt, some of my favorites selections include the orange-and-gray-striped Black Halo dress at Estilo (234 W. Second St. 236-0488, www.estiloaustin.com), the jacket from the private label Maude at Langford Market (249 W. Second St. 482-8500) and a silk wrap dress by Eight Sixty, which I spotted online at www.longhornfashions.com, a new style e-commerce site founded by UT alumna Tessie Watson, 23, who lives in Austin. (The website, which is updated daily, offers stylish options even for people who don't love orange.) Selections on the website this week are less than $75 per item, and in the future, Watson wants to offer exclusive garments.

Said Watson: "I went in search of all things burnt orange and white to get pieces that were unique and more flattering than the typical T-shirt. It's not just game-day attire."

Read the full article here: http://www.statesman.com/life/style/make-burnt-orange-work-in-a-stylish-wardrobe-945399.html

]]> <![CDATA[Dallas Trunk Show 9/30 at Preston Royal Shopping Center]]> http://www.longhornfashions.com/news/4/Dallas-Trunk-Show-9%7B47%7D30-at-Preston-Royal-Shopping-Center.html Wed, 29 Sep 2010 23:20:20 +0000 http://www.longhornfashions.com/news/4/Dallas-Trunk-Show-9%7B47%7D30-at-Preston-Royal-Shopping-Center.html Please come to the Dallas Longhorn Fashions trunk show on Thursday 9/30 from 4:00-7:30pm. The trunk show will take place at the north west corner of the Preston Royal Shopping Center in between Blockbuster and Barnes and Noble. It will be directly in front of Deluxe nails, which can be found next to Neuhaus, Merge and Pink Berry.

You will be able to purchase apparel and accessories at the trunk show. New merchandise will be shown and there will also be infant and youth clothing available.

This is an open invitation trunk show, so please invite your co-workers, family and friends.

Hope to see you there!

 

 

 

]]> Please come to the Dallas Longhorn Fashions trunk show on Thursday 9/30 from 4:00-7:30pm. The trunk show will take place at the north west corner of the Preston Royal Shopping Center in between Blockbuster and Barnes and Noble. It will be directly in front of Deluxe nails, which can be found next to Neuhaus, Merge and Pink Berry.

You will be able to purchase apparel and accessories at the trunk show. New merchandise will be shown and there will also be infant and youth clothing available.

This is an open invitation trunk show, so please invite your co-workers, family and friends.

Hope to see you there!

 

 

 

]]> <![CDATA[Austin Trunk Show]]> http://www.longhornfashions.com/news/3/Austin-Trunk-Show.html Thu, 23 Sep 2010 15:53:48 +0000 http://www.longhornfashions.com/news/3/Austin-Trunk-Show.html Come by Post West Austin from 5:30-8:00pm Thursday, September 23 and get a first hand look at all the great apparel and accessories that Longhorn Fashions has to offer!

The trunk show will be in the Community Room so park on the first floor of the main garage and enter through the main door. After entering through the main door turn left and follow the signs to the community room.

You can try on the apparel and buy at that time or preorder any additional sizes. You will save almost $6.00 on shipping cost and get to purchase items that are not currently on the site!

Snacks and sodas will be provided!

Hope to see you there!

 

Post West Austin is located at 4330 Bull Creek Rd (visible from Mopac and 45th Street).

]]> Come by Post West Austin from 5:30-8:00pm Thursday, September 23 and get a first hand look at all the great apparel and accessories that Longhorn Fashions has to offer!

The trunk show will be in the Community Room so park on the first floor of the main garage and enter through the main door. After entering through the main door turn left and follow the signs to the community room.

You can try on the apparel and buy at that time or preorder any additional sizes. You will save almost $6.00 on shipping cost and get to purchase items that are not currently on the site!

Snacks and sodas will be provided!

Hope to see you there!

 

Post West Austin is located at 4330 Bull Creek Rd (visible from Mopac and 45th Street).

]]> <![CDATA[Longhorn Fashions in The Austin Business Journal]]> http://www.longhornfashions.com/news/2/Longhorn-Fashions-in-The-Austin-Business-Journal.html Fri, 10 Sep 2010 18:21:29 +0000 http://www.longhornfashions.com/news/2/Longhorn-Fashions-in-The-Austin-Business-Journal.html Longhorn Fashions is thrilled to be included in The Austin Business Journal.

Read the full article here: http://austin.bizjournals.com/austin/stories/2010/09/06/daily32.html?ana=twt

University of Texas alum Tessie Watson has launched a line of longhorn-inspired apparel and accessories for the "fashionably spirited."

The Texas Longhorn Fashions website sells limited-quantity burnt orange and white designs, including long and short dresses, jumpers, tops, bags, jewelry and more. Watson, a former Texas Spirit participant, said the site will be updated regularly with new fashions that will be sold at a "discounted price."

The site currently features a "Star of ATX" line of tees and shirt dresses from the Jolie & Elizabeth fashion house, all made in the U.S. Watson hopes to regularly feature new designers and collections over time. Each piece will be named after an Austin place or event and include a description of its namesake.

"I want to reach out to other young creatives and help them succeed with every opportunity I have," Watson said.

 

]]> Longhorn Fashions is thrilled to be included in The Austin Business Journal.

Read the full article here: http://austin.bizjournals.com/austin/stories/2010/09/06/daily32.html?ana=twt

University of Texas alum Tessie Watson has launched a line of longhorn-inspired apparel and accessories for the "fashionably spirited."

The Texas Longhorn Fashions website sells limited-quantity burnt orange and white designs, including long and short dresses, jumpers, tops, bags, jewelry and more. Watson, a former Texas Spirit participant, said the site will be updated regularly with new fashions that will be sold at a "discounted price."

The site currently features a "Star of ATX" line of tees and shirt dresses from the Jolie & Elizabeth fashion house, all made in the U.S. Watson hopes to regularly feature new designers and collections over time. Each piece will be named after an Austin place or event and include a description of its namesake.

"I want to reach out to other young creatives and help them succeed with every opportunity I have," Watson said.

 

]]> <![CDATA[Countdown To The First Game!]]> http://www.longhornfashions.com/news/1/Countdown-To-The-First-Game%21.html Thu, 05 Aug 2010 19:07:08 +0000 http://www.longhornfashions.com/news/1/Countdown-To-The-First-Game%21.html The Season Opener vs. Rice is September 4 at 2:30 pm in Houston. Have you picked out a winning game day outfit?!


 


Tips For Picking Out A Winning Game Day Outfit:

 

1. Stand Out In the Crowd. 

 -The majority of Longhorn Fashion's apparel can be found only on this site. They are truly one of a kind! 

 

2. Dress For The Weather.

 -Check the weather! There is a good chance it will be in the high 90s that day, so choose an outfit that is sweat proof.

(Hint: The white cotton star of atx dress or tshirt would be ideal...just sayin')

 

3. Accessorize, Accessorize, Accessorize.

 -The key to being the cutest gal in the crowd is adding that final touch. Order our signature burnt orange and gold necklaces, earrings and bracelets to make sure your ensemble is both spirited and unique.

 

4. Be Comfortable. Remember- Tailgating Is An All Day Affair!

-Make sure your outfit fits properly and will not leave you eager to go change mid-day (no one wants to leave the party!). Also, make sure you ponder the right shoe choice. Cowboy boots are always a fashionable game day option, but consider adding some Dr. Scholl's to the heel.  

 

5. When Choosing a Purse, Think Fashion + Functionality. 

-Carrying the perfect size purse is essential to a stress free game day! You need a purse big enough to hold your wallet, ticket, phone, and other necessities. However, it is imperative that your purse is not TOO big. If so, you will feel bogged down and be regretting your decision to carry a Mary Poppins size bag mid-day.Side strap bags are a winning game day choice! 

]]> The Season Opener vs. Rice is September 4 at 2:30 pm in Houston. Have you picked out a winning game day outfit?!


 


Tips For Picking Out A Winning Game Day Outfit:

 

1. Stand Out In the Crowd. 

 -The majority of Longhorn Fashion's apparel can be found only on this site. They are truly one of a kind! 

 

2. Dress For The Weather.

 -Check the weather! There is a good chance it will be in the high 90s that day, so choose an outfit that is sweat proof.

(Hint: The white cotton star of atx dress or tshirt would be ideal...just sayin')

 

3. Accessorize, Accessorize, Accessorize.

 -The key to being the cutest gal in the crowd is adding that final touch. Order our signature burnt orange and gold necklaces, earrings and bracelets to make sure your ensemble is both spirited and unique.

 

4. Be Comfortable. Remember- Tailgating Is An All Day Affair!

-Make sure your outfit fits properly and will not leave you eager to go change mid-day (no one wants to leave the party!). Also, make sure you ponder the right shoe choice. Cowboy boots are always a fashionable game day option, but consider adding some Dr. Scholl's to the heel.  

 

5. When Choosing a Purse, Think Fashion + Functionality. 

-Carrying the perfect size purse is essential to a stress free game day! You need a purse big enough to hold your wallet, ticket, phone, and other necessities. However, it is imperative that your purse is not TOO big. If so, you will feel bogged down and be regretting your decision to carry a Mary Poppins size bag mid-day.Side strap bags are a winning game day choice! 

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